Mexican Stand Off

One of the many benefits of living in a "college town" is the youthful demographic is a prime target for national franchises to set up shop.  Great for consumers of all ages, but not so great for local mom and pops trying to survive in the same zip code.

Take nearby Hadley for instance, a town smart enough to allow commercial development all along busy Rt. 9 even before the University of Massachusetts became such an overpowering presence.

A decade ago Chili's set up shop almost on the Amherst/Hadley border and it did not take long for Applebee's to come a calling directly across the busy street.  Just as a generation ago McDonald's and Burger King opened for business even before the busy Hampshire Mall was constructed.

Now withing a burger throw of both we have a Chipotle that opened recently and soon enough a "Moe's".  Our little corner of the Happy Valley is becoming all Mexican all of the time.

Which may not be a welcome development for local Amherst restaurants serving southwest cuisine:  Bueno Y Sano and La Veracruzana in the downtown and The Mission Cantina and El Comalito in South Amherst.

 October 27, 2013

Perhaps the local mom and pop most affected would have been Mi Tierra, except the devastating fire back in October instantly put them out of the restaurant business.  But they will rebuild.

Because mom and pops are nothing if not resilient.

The Beast of Hadley

 

Firefighters dig in at close quarters

At times the firefighters seemed completely swallowed by the dense acrid black smoke billowing out of the sides and top of the building only yards in front of them.  And at other times flames seemed to explode from the building making them easy to spot working diligently in harm's way.

 

The Beast's maw

 Wind whipped flames

As they maintained their precarious position directly in front of the The Beast and continued to pour water into the center of the firestorm, I was reminded of my karate days when you hit someone with your best shot ... and they just kept on coming.

Damn!

Hadley Fire Rt 9

 Two ladder trucks pour water down on the conflagration

A devastating fire consumed an entire block of businesses in the center of Hadley this evening.  Witnesses stated it started in the laundromat and spread quickly to Mi Tierra Mexican restaurant and then an entire block of businesses.

The truck was the only thing to survive from Mi Tierra restaurant

The stubborn fire seemed impervious to the pressurized streams of water firefighters poured on it for hours.  Fortunately there were no injuries.  Morning light would reveal just how thorough was The Beast.

 Like a fire breathing dragon

 

Laundromat: area of building where fire started

Venting flames

The beast refuses to die

Hadley's Ladder truck was soon joined by Northampton's, but still could not bring the beast under control 

Hell on earth